标准化在促进品牌强国战略中的作用与分析

Analysis of the Role of Standardization in Promoting the Brand Power Strategy

ZHANG Tao

(Liaoning Standardization Research Institute)

Abstract: Inthecontextof globalcompetition,buildingastrongbrandhasbecomeanimportantstrategyforChinatoachieve high-qualityeconomicdevelopment.Standardization,as thefoundationandguaranteeofbrandbuilding,playsakeyrole in improvingproductqualityenancinginternationalcompetitiveness,promoting technologicalinnovation,fosteringbrand synergy,andcultivating professional talents.Tisarticleanalyzesthesuccesfulexpereneofbrandbulding in developed countriesandcombines it withtheactualdevelopmentofChina in theneweratoexplorehowstandardizationcan promote the implementation of the brand power strategy,and proposes corresponding countermeasuresand suggestions.

Keywords: standardization; brand; power strategy

0 引言

1品牌强国战略是我国新时代发展的必然要求

品牌强国战略是我国在新时代背景下实现经济高质量发展的必然选择。（剩余6195字）