社会嵌入视角下牧户草原生态治理参与意愿及其影响因素

——以内蒙古牧区为例

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中图分类号：X321；F326.3 文献标识码：A 文章编号：1007-0435（2026）04-1347-16

Abstract： Grassland ecological governance is a critical measure for ensuring ecological security and promoting the sustainable developmentof pastoral areas.Based on the theoryof social embeddedness，this study utilizes survey data from 41O herder householdsin Inner Mongolia constructed a five-dimensional framework compris ing policy，cognitive，cultural，structural，and relational embeddedness，empirically analyzed the mechanisms influencing herders’wilingness to participate in grassland ecological governance and their willngness to pay （WTP）.The findings indicated that cognition and relationship embedding positively affected the willingness to participate，while cultural embedding exerted a significantly negative efect. Conversely，the WTP was driven positively by cognitive and relationship embedding alone.Furthermore，the ISM model revealed that resource endowments-including years of experience in animal husbandry，total number of family members，grassland contract area，and livestock inventory-constitute the underlying root factors.Their influence was channeled throughthe key mediating variables of awareness of govermance policies and expenditure on forage，which subsequently indirectly affected socially embedded factors such as the perception of policy impacts，recognition of gov ernance necessity，and perceived atitudes of peers.This pathway ultimately shapes both the willingness to engage in neighborhood cooperation and the overall wilingness of herders.Heterogeneity analysis showed that the effcts of social embeddedness factors varied significantly across diferent grassland types. It was recommended to implement differentiated policies based on grassand types，enhance economic compensation， strengthen policy communication and community atmosphere building，and efectively leverage social norms to boost herders’participation motivation.

Key words：Social embeddedness;Ecological governance;Herder; Wilingness to participate

我国拥有2.65亿 hm2 草地资源，占国土总面积的 27.6%[1] ，草原不仅是维系生态安全的天然屏障，更是边疆稳定、民族团结与牧民生计的核心载体[2]。（剩余29874字）