巧妙的“折中”：符号学视域下ReelShort言情微短剧的转文化叙事

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中图分类号：G222；J905 文献标识码：A 文章编号：2095-6916（2025）17-0143-06

Clever “Compromise"： Transcultural Narratives of Romance Micro-Dramas on ReelShort from a Semiotic Perspective

Guo Quanzhong' Wang Yinghua’Si Mingjia² （1.School of Journalismand Communication，Minzu Universityof China，Beijing10o081，China;2.Annenberg Schol for Communicationand Journalism，Universityof SouthernCalifornia，Los Angeles9Oo89，United States ofAmerica）

Abstract： Chinese streaming platforms，exemplifiedbyRelShort，havegained widespread popularitythrough theproductionofro mancemicro-dramas，increasinglybecominganewgrowthdriverintheglobalizationoftheChinesefilmandelevisionindustryhisarticle，fromasemoticpspectiveexamesthetrascultualarativesofmancemicodramasonthReShortpfointd sions：thereasonablesubstitutionofChinesetradioalromanticcodesinWestesocioculturalontextsas“pardigm”，theartistica rangementof“sytagm”underthelogicof“Shuangliterature”（anenjoablenovel）viewandbinaryopositions，andthecrossmediaaudiovisualpresentationandinteractiveexpresion.ThestudyfidsthatRelShort’sromancemicro-dramasadopt“breakingsecularconstraintsandpursuingfreeloveasasharedculturalcore.Trough“compromise”innarativeplots，thematicemphasis，andcharacterde sign，theyfurtrlowrastdieegageetndeptioichlaigiantoleindaingtovessi tion of modern Chinese civilization.

Keywords：ReelShort micro-dramas；transcultural communication； syntagm; paradigm

近年来，发展中国家群体性崛起，国际舆论场中发展中国家或原殖民国家的声音逐渐成为不可忽视的力量。（剩余8706字）