节庆活动微博用户情感的时空规律探析

——以青岛国际啤酒节为例

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中图分类号：F592.7;K892.1 文献标识码：A 文章编号：2095-6916（2025）14-0047-05

Abstract：Inodertooosttheouristexperienceandmarketcompetitivenessoffestivaltourism，itisentialtogainathorough understandingoftourists’emotionaltendenciesduringfestivaleventsBasedontheWeiboommentdataofQingdaoInterationalBeer Festivalthissudyuestestientdtioarymethodtoevauateandclasifytheemotioaltoneofolincomments，andfurther exploresitsspatial-tmporalpates.ResearchshosthatWeiousershldapositivesentimenttowardstheQingdaoInteatioalBeer Festival.SentimentintesituctuatesoertieandpresentsadistictietelssSpatially，sentimetsarestrongerinastthan westerregionswithingdaoastecoreAccordingly，thefolowingrecommendationsareproposed：（1）fousingontimelyprooito sustaineventpopularity.（2）refiningmarketpositioninganddiversfymarketingstrategies.（3）improvingsupportingservicesand incorporate local features.

Keywords：festival event;user’semotion;Qingdao International Beer Festival

节庆活动是目的地文化和形象的缩影，正在逐步成为目的地传承地方特色、塑造城市品牌以及提升旅游吸引力的重要举措，同时，还能带动区域内会展、旅游、商贸等产业的综合发展[1]。（剩余6329字）