信息不对称下政府监管对预制菜供应链新进制造商生产策略的影响研究

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中图分类号：F325.2 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.08.030

Abstract：Withtheexplosiegrowthidemandforpecookedfood，theumberofnewmanufacturerstothemarkethasgadally increased. However，duetothevaryingqualityof pre-cookedfood producedbythese new manufacturers，qualityisses havebecomea socialconcer.Focusigonthproductionstrategiesofthesenemanfacturerstispaerconstructsaprcookedfoodsupplychin comprisinganincumbent manufacturer，anewmanufacturer，andconsumers.Itexplorestheoptimalproductionstrategiesofthetwo manufacturersuderdierentenarsoforatismmetryandaymmetrytakigintocountgoverentrgulatio.each findingsrevealthatinformationtrasparencyiscucialtotheprecookedfoodmarket，asitinfluencesconsumerchoicesadarket resourceallcation.Ehancedgovermentregulationandpunishmentcaneectivelyguidetheprecookedfoodindustrytowardsigh qualitydeveotsugaketsdey.fotisrrootesssialcessi considerationfotetivesdontrtigtotkeesocealla.Intrastatimmetrdto consumer misjudgments， impacting market fairnessand efficiency.

Key words： government regulation; new manufacturers;information asymmetry; productionstrategy; pre-cooked meal supply chain

0引言

2024年3月22日，国家六部门联合发文，从预制菜的定义、标准体系建设、食品安全监管到跨境贸易等多个方面，要求企业遵守相关规定，以推进产业健康、有序地发展。（剩余12081字）