大数据背景下物流与供应链网络舆情引导策略研究

打开文本图片集

中图分类号：F274 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.08.026

Abstract：Thecontinuous developmentoftheInternetandsocialmedia has providedabroad platformforthe generationof online publicopinion，whichcontainspublicopinioninformationinvolvingvarious industriesandfields.Thfreqentoccurrnceofoline publicopinioninlogisticsandsuplyhain，ifotinterveed，caeasilytunegioalhotspoteventsintolargescaleoiepublic opinion，whichgeatlyectsthelgisticsadsuplyaelatedeterpse.Indertoeielyuideoiepublicion thefieldoflogisticsandsuplychainandreducetheimpactofpublicopinineventsonenterprises，thepaperproposesstrategiesfor guidingonlinepublicpinioninlogisticsandsuplychainfromtheprspetivesofthegoverment，enterprises，andthemedia，with a viewtoprovidingreferencesonthe governanceofonlinepublicopinioninlogisticsandsupplychainforrelevantenterprises.

Keywords：logistics; supply chain; online public opinion; guidance strategies

0引言

随着移动互联网技术的发展以及智能设备的普及，人们越来越多在网络上以微内容的形式分享自己的生活以及对于某件事的看法与观点，并与他人交流、互动；人们在网络上发声的意愿愈发强烈，并且互联网技术的发展也为网民的发声提供了非常便利的技术与渠道。（剩余4987字）