平台经济下绿色供应链的在线销售及信息披露决策研究

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中图分类号：F274 文献标志码：A DOI： 10.13714/j.cnki.1002-3100.2025.08.024

Abstract：The diversified sales channels of theplatform economycan efectivelyexpand the marketdemand forgreen products， andthe blockchain technology developedonthe platformcanhelpimproveconsumers'recognitionof gren product information. Therefore，thisarticletakesagreesupplychaincomposedofamanufacturerandaplatformastheoject.Themanufacturecries outesearchandproductionactivitiesofgreenproducts，andconsidersusingblockchaintechnologytoeliminateconsumerdistrust of greenproducts.Atthesametime，te platform providesresellingandagencychannelstosellproductstoconsumers.Theresearch finds thattheservicecommissionrate，theintensityofcompetitionbetweenchannels，thedegreeofconsumerdistrustofgreen products，andtheostofockhanuitidentificaionwillallafectthgreenleveofprodutsandtheprofitsofmanuacuesad platforms;theunitidentificationcostofblockchainplaysamajorroleinmanufacturerschoicewhethertouseittodiscloseproduct information;theblockchainunitidentificationcostandservicecommisionratesouldbesetwithinareasonableareatoacievethe optimal balance of the green supply chain in terms of economy， ecology and society.

Key words： green supply chain; platform economy; online sales; blockchain; information disclosure

0引言

面对全球性生态环境挑战，环境问题越来越成为政府、企业和消费者关注的问题。（剩余10597字）