数字化的自我技术：社交媒介女性健身者的自律呈现与主体建构

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中图分类号：G80-05 文献标志码：A文章编号：1006-7116（2025）05-0049-09

Abstract： Using the method of online ethnography， this study explores the self-discipline presentation and subject construction of female fitness enthusiasts in social media from the perspective ofFoucault'sself-technology theory. The present study holds that self-discipline presentation of female fitnessenthusiasts on social media includes three dimensions of visual presentation，discoursepresentation，and interactive presentationofself-discipline fitness.The subject onstruction offemale fitessenthusiasts can be divided into subject confrontation：the mutual construction of bodyanxiety and self-regulation; subject inhibition： the mutual construction of moral quality and digital capital; and subject exploitation： the mutual construction of self-empowerment and self-alienation.Along with the interventionof digital technology，digital self-technologyprovides atechnological path for females to reshape heir subjectivity，and also deeply entangles themselves in the vortex of algorithm training and capital operation.

Keywords：social media；female fitnessenthusiasts；self-discipline presentation；subject construction; self-technology theory；online ethnography

社交媒介以势不可挡之势成为我国健身文化快速发展的重要环节，深刻影响着社会性别文化与个体实践。（剩余13679字）