群众体育赛事促进“体文旅”融合发展研究

——以“苏超”为例

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中图分类号：G80-05 文献标志码：A 文章编号：1006-7116（2025）05-0024-07

Abstract：The“Jiangsu Football City League”isa pionering model that promotes the deep integration and development of "sports，culture，and tourism" based on masssports. Using the methodofliterature review， this study explores the internal logic，phenomenon interpretation，and model constructionof promoting the integrated developmentof "sports，culture，and tourism" in Jiangsu Province's urban football league，andthen basedon this，it also proposes enlightening insights for the integrated development of "sports，culture，and tourism".Research has shown hat mass sports provide a cohesive force for the integration of sports，culture，and tourism; cultural identity provides a driving force for the integration of sports，culture，and tourism;and tourism consumption provides feedback for the integrationof sports，culture，and tourism.Enlightenment and mirror willbe that： creating an integrated development environment for sports，culture，and tourism that combinespolicy support，diverse collboration，and massautonomy; building a "sports， culture，and tourism" integrated communication paradigm of "oficial stage seting，massinging，and globalresonance";and improvingthe integrated consumption closed loop of "sports，culture，and tourism" through "trafc aggregation， experience deepening，and value retention".

Keywords： theJiangsuFootball CityLeague；integrateddevelopmentof"sports，culture，and tourism”；massports events

近年来，政府高度重视推动体育、文化、旅游事业的融合发展（简称“体文旅”融合发展）。（剩余12775字）