东莞市自热食品市场调查及相关建议分析

摘 要：本文基于东莞市常住人口对自热食品消费意愿及其影响因素的分析，提出解决现有问题的建议，探索适合自热食品发展的食品链建设步伐，以期为东莞市自热食品市场的健康发展提供参考和借鉴，从而推动东莞市自热食品消费市场的进一步发展。

关键词：自热食品;消费意愿;影响因素

Dongguan Self-Heating Food Market Research and Related Recommendation Analysis

HUANG Zhiqi， LIU Hehe， LI Hetao

（Dongguan City College， College of Finance and Trade， Dongguan 523419， China）

Abstract： Based on the analysis of the resident population of Dongguan city on the willingness of self-heating food consumption and its influencing factors， this paper proposes to solve existing problems and explores the pace of food chain construction suitable for the development of self-heating food， in order to provide reference and reference for the healthy development of the self-heating food market in Dongguan city， so as to promote the further development of the self-heating food consumption market in Dongguan.

Keywords： self-heating food; consumption willingness; influencing factors

1 自热食品概述

自热食品，是指不依赖电、火等方式加热，而用自带发热包加热的预包装食品。（剩余4966字）

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