客户关系中的问题及对策研究

【摘  要】客户关系管理在近年来的研究热度持续不减，越来越多的企业开始重视客户关系管理对于企业运营的帮助，“以客户为中心”成为更多企业改善与客户之间的关系的策略。随着国内外经济与市场的不断发展，流动客户不断减少，企业要想维持自身的利润，甚至获得更好的发展，就必须从客户关系方面着手。

【Abstract】In recent years， the research heat of customer relationship management continues to be undiminished. More and more enterprises begin to pay attention to the help of customer relationship management for enterprise operation， and "customer-centered" has become the strategy of more enterprises to improve the relationship with customers. With the continuous development of domestic and foreign economy and market， mobile customers continue to decrease. If enterprises want to maintain their own profits， or even get better development， they must start from the aspect of customer relationship.

【关键词】客户关系管理;关系营销;一对一营销

【Keywords】customer relationship management; relationship marketing; one-to-one marketing

【中图分类号】F274                                              【文献标志码】A                                                 【文章编号】1673-1069（2021）05-0110-02

1 引言

从2008年的经济危机开始，世界经济进入了一种新的发展态势，全球经济不容乐观。（剩余3214字）

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