产教融合型品牌策划课程建设研究与实践

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摘  要：品牌策划课程是市场营销专业的专业主干课，旨在培养区域经济发展所需要的能够组织实施品牌和产品的线上线下策划推广的高素质应用型、技术技能型人才，助力地方产业经济发展。该文基于此，进行产教融合型品牌策划课程教学改革，为应用型课程改革的思路与方法提供借鉴。

关键词：产教融合；品牌策划；课程改革；课程建设；实践

中图分类号：G640        文献标志码：A          文章编号：2096-000X（2023）06-0129-04

Abstract： The course of Brand Planning is a professional main course of marketing， which aims to cultivate high-quality application-oriented and technical skilled talents who can organize and implement the online and offline planning and promotion of brands and products required by the regional economic development， and help the local industrial economic development. Based on this， this paper carries out the teaching reform of brand planning， which is an integration of industry and education， and provides reference for the ideas and methods of application-oriented curriculum reform.

Keywords： the fusion of education and industry; Brand Planning; curriculum reform; curriculum construction; practice

“中国品牌日”的确立及习近平总书记发出“三个转变”一系列重要讲话精神为推动品牌强国现代化建设指明了奋斗方向，提供了行动指南和根本遵循。（剩余5897字）