聚焦数字时代：新生代平面设计师风格与多元文化表达

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【中图分类号】G206.2 【文献标识码】A 【文章编号】2095-7009（2025)05-0117-06

Focus on Digital Age : New Generation Graphic Designers’ Style and Multicultural Expression

ZHAO Ji-rong

(School of Arts and Design，Lanzhou University of Arts and Science，Lanzhou 73oooo,China）

Abstract:With therapiddevelopmentof digital technology，thefieldof graphic design isundergoinganunprecedented trasformation.Thisarticlefocuses onthecreativecharacteristicsofthenewgenerationof graphicdesigners inthedigital era，analyzing theinterrelationship between their design styles and multicultural expressions.The studyfinds that the new generationof designers demonstrates innovationin visuallanguage，creating unique aesthetic expressions through the reinterpretation of elements such as graphics，colors，and typography.These designers actively experiment with style fusionandcros-disciplinarycreation，effectivelyintegrating traditional elements with modern designconcepts，whilealso focusing on enhancingtheinteractivityandexperientialqualityof their works.Atthe levelofcultural expresion，the new generationof designers excels at tapping into multicultural resourcesandrevitalizing cultural symbols through creative transformation.This practice notonly enriches thedesignlanguage but also fosters dialogueand exchange between different cultures.

Key words:digital age; graphic designer；multiculturalism; design style; new generation

在数字化进程不断加速的大背景之下，平面设计领域此刻正面临着前所未有的转型趋势。（剩余9236字）