基于体育文化塑造的冰壶运动社会化发展

中图分类号：G862.6 文献标识码：A 文章编号：1002-3488（2025）04-0021-05

Socialized Development of Curling Based on Sports Culture Shaping

JINZhao，HANShuai，ZHAOJian （HeilongjiangResearch Institute of SportsScience，Harbin15oo90，China）

Abstract：Inrecent years，China hasachieved significant improvements inthecompetitivelevelandcompetition results ofcurling.However，thereare still deep-seated constraints on thepopularization ofcurlingamong the general public.Byanalyzing the logical relationship between sports culture and sports socialization，it can be concluded that strengthening sports culture shaping plays apositive role in promoting the socialized development ofcurling.An examination of the current status of curling's socialized development in China reveals restrictive factors such as high hardware costs of thesport，ashortage of professional sports talents，insufficient spectator appealof competitions，and a weak massfoundation.Propose paths such as consolidating material foundation supportand improving the institutional setupofcurling;enriching the levelsof publicitymeansanddiversifying the disseminationofcurling culture;giving play toregional advantages andaccelerating the southward promotion of curling;and doingagood job in cross-sport cultural reference to innovatecurling participation forms.By promoting the socialized development ofcurling through cultural shaping，curlingcanbloom with vitality in the process of the vigorous developmentof Chinese sports in thenew era，and further become a strong fulcrum for promoting the prosperity of sports culture and the long-term improvement of national health.

Key words： sports culture;curling;socialized development; cultural shaping

党的二十大报告强调加速推进体育强国建设，从学术视角而言，这意味着竞技体育、群众体育、青少年体育结构趋向合理，冬季项目与夏季项目实现协调均衡发展。（剩余8670字）