基于用户画像的高校阅读推广模式创新研究

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中图分类号：G252.1 文献标识码：A 文章编号:2096-4110(2025)07(b)-0184-05

Research on the Innovation of University Reading Promotion Models Based on User Profiles

YANGYafei (Zhejiang Hengdian Film&Television College Library,Dongyang Zhejiang,322118, China)

Abstract:Therearealargenumberoflibrariesof diferentsizesandtypesdistributedindifferentuniversities.Theselibraries havemultiplefunctionsandcanplayacrucialroleincreatingabookishcampus,inheritingcampusculture,andpromotingnational reading work.Universitylibrariescanbeterservereadersandmeet theirreading needs inatimelymannerbyprovidingreadingpro motionservices.Withthedevelopmentofthetimes,thenedsofreadersareconstantlyincreasingandchanging,whichalsoprovides newandhigherrequirementsfortheeadingpromotionodeofuniversitylibraries.Inthisontext,universitiesshouldactivelyutilize userprofilingtechnologytodevelopandiovatetheirownreadingpromotionmodels.Thearticlebrieflyintroducestherelevantmodelsforconstructinguserprofilesforuniversityreaders,andanalyzestheadvantagesanddisadvantagesofusinguserprflsforuniversityreadingpromotion.Furthermore,basedonuserprofiles,innovativeapproachesforpromotingreading inuniversitiesaepr posed,includingiplementigtargeeddanceccodingtoeadersradingedsndelyingonlbrayetrievalplatfostocay out reading promotion.

Key Words: Universities; Libraries; User profiling; Reading promotion; Models; Innovation

全民阅读是一个国家、一个民族精神发育、文明传承的重要途径，通过大力发展全民阅读，可以促进个人素质的提升，增强我国文化软实力，同时也可为社会发展与进步提供强有力的文化保障。（剩余7346字）