“双循环”下博物馆文创产品的创新设计路径研究

——基于文化价值链与经济赋能的协同视角

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中图分类号：G269.27 文献标识码：A 文章编号：2096-4110（2025）07（b）-0069-05

Research on Innovative Design Pathways for Museum Cultural Creative Products under the "Dual Circulation" Strategy

-A Collaborative Perspective Based on Cultural Value Chain and Economic Empowerment

PAN Jing

（Xinyang Normal University，Xinyang Henan， 464OoO， China）

Abstract： Underthe strategic guidanceof thenew development patern of "dual circulation"，the museum cultural andcreative industryasaeylinkconectingculuralinheritaneandeconmicgowth，sfacingaistoricalopportunitytotrafofro sourcedependenttoinnovationdriven.Thissudyisbasdonthetheoreticalframeworkofculuralonomics，integratingalueha analysisandexperienceconomytheorytoconstructaninovativemodelof"three-levelculturaldevelopment-four-dimesional scentrigeringualcycleollborativempoweent"，systematiallconstructigteitealmanisofulualc transformingintoeconomic value.Through mixed researchonfirst levelmuseums suchasthe Palace Museum and DunhuangAcademy，thisstudyreveals the"socialcultural"dualwheldrivingmodelintheconsumptionbehaviorofGenerationZ，providing newevidenceforsolvigteprobofuluraldisouts.Inesponsetothepraccaldiffultisofinsufcentcollaboraioninedustrialchainand marginalizationofsmallandmedium-sized museums，theinnovationpathdesigniscompletedthrough fourpartssupply sideinovationmodel，demandsidetriggringmechanism，industrialchaincollborationsheme，anddualcirculationcoction strategy，toprovidetheoreticalparadigmsandpracticalblueprintsforpromotingculturaltradefrom"goingout"to "going in".

Key Words： Dual Circulation; Museum cultural creativity; Cultural valuechain;Economic empowerment; Innovationpathways; ultural discount

目前，“双循环”已经成为近年来中国经济发展的关键词，“双循环”新发展格局的提出促使文化产业进行转型升级。（剩余7123字）