高校图书馆阅读推广品牌建设策略浅谈

——以阜阳师范大学图书馆为例

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中图分类号：G258.6 文献标识码：A 文章编号：2096-4110（2025）07（b）-0079-04

A Brief Discussion on the Strategies for Building Reading Promotion Brands in University Libraries

—Taking the Library of Fuyang Normal University as an Example

LI Hongwei， ZHOU Zhenqin （LibraryofFuyangNormalUniversity，FuyangAnhui， 236O37， China）

Abstract：Toenhancetheimportanceofuniversity librariesinnationalreadingand promote thedevelopmentofculturalundertakings，thisarticleexplorestheestablishmentofanaractivereadingpromotionbrandmodelbystudyingthebasicconcepts，constructionethods，andimplementationmeasuesofreading promotionbrands.Throughsystematicanalysisofrelevantcasesuniver sitylibrariesandnetworkrelateddata，itisshownthatthekeytobuldingareadingbrandistofectivelycombinelibraryresources withreaderneeds.Tisrequiresclarifingbrandpositionnganalyzingreaderinterests，andestablisingemotionalconetios.Te specificmetodsinclude：determiningthebrandthemebasedonthecharacteristicsofthelibraryitself，designingreadingactivities accordingtoreaderspreferences，andenhancingreaders'senseofparticipationthroughcommunicationandinteraction.Thearticle alsoemphasizesthatbrandbuildingshouldcombinebrand positioning，promotion，andlong-termmaintenance，suchasusingcaracteristicbookcolectionstocreatebrandhighlights，expandingeventinfluencethroughonlineplatforms，andregularlyimprovingser vices tomaitainreaderinterest，iodertoprovidereferenceforimprovingradingatitis，enhancingservicequalityandinfluence inuniversity libraries，and ofering new directions for cultural organizations to explore brand building.

Key words：Reading promotionbrand; Libraryofuniversities;Brandbuilding; User needs;Implementationstrategy;Brand marketing

近年来，国家大力推动全民阅读，图书馆行业迎来新的发展机遇。（剩余5519字）