河南省农产品市场营销及其问题研究

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中图分类号：F323.7 文献标识码：A 文章编号：1004-0714（2025）04-0152-04

Research on the Marketing of Agricultural Productsand Its Problems in Henan Province

AN Jiangtao

（Schoolofconoicsndagement，ejangOceanUiversity22，Zoushnejngina）

Abstract：The agricultural product marketin Henan Provinceis facing manychallenges，suchasa single saleschannel，insufficient basic investment，unclear market positioning，andladisconnect between farmers andthemarket.In response to these problems，corresponding improvement measures have been proposed，includingstrengtheninginfrastructureconstruction，implementing brand effects，improvingfarmereducation， andimproving quality supervision systems.These measures providevaluable theoretical support and practicalguidance forenhancingthecompetitivenessoftheagricultural productmarketin Henan Provinceand promotingagricultural economicdevelopment.Atthesametime，italsoprovidesnewideasand methods for future research，whichis helpful for in-depth explorationof agricultural product marketing strategies and their influencing factors.

Keywords：Agricultural Products;Marketing；Current Situation;Measures

一、序言

2022年召开的中央农村工作会议强调农业是国家安全的基础，农业保证的是生命安全、生存安全，关乎国家安全。（剩余6175字）