产业融合背景下西安市乡村旅游发展研究

中图分类号：G64 文献标识码：A 文章编号：1004-0714（2025）04-0116-04

Study on the Development of Xi'an Rural Tourism Under the Background of Industry Integration

ZHAO Xu （SchoolofgementinZigeofi'anUivesityfnedomi8，inai）

Abstract：Withthe development ofinternettechnology，the boundariesof different industriesare becoming blurred.Industry integration is anew trend of thefuture industrial development.Rural tourism can integratewithcultural industries，agriculture，sport industry，education industryand MICEindustry，whichis beneficial torealizeindustrial upgradingandrural revitalization.Byanalyzing thecurrent situationof industry integration of Xi'an rural tourism，this paper finds out the existing problems of Xi'an rural tourism.The problems are as follows：inadequate infrastructure，insufficient brand promotion，serious product homogenization，unsatisfied service quality，superficialindustry integration.Andthis paperputs forwand countermeasures，suchas strengthen rural infrastructure，intensifyrural tourismbrand publicity，create special rural tourism products，pay attention to the introduction and training of talents，deepenthe integrated development of industries.These countermeasures will help Xi'anrural tourism achieve high-quality development.

Keywords：IndustryIntegration;Xi'an；Rural Tourism

随着时代的发展，尤其是数字技术的不断变革，产业融合已经成为未来各个产业发展的必然趋势。（剩余7420字）