数字经济引领纺织产业转型升级

——基于桐昆集团的探索性案例研究

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中图分类号：F49 文献标识码：A 文章编号：1004-0714（2025）04-0058-05

The Role of the Digital Economy in Driving Transformation and Upgradingof the Textile Industry ACaseStudyofTongkunGroup

SUN Chen， XU Xiangdong （ZhejiangUniversityofFinanceandEconomicsDongfangCollege，3l44O8，Haining，Zhejiang，China）

Abstract：Therapidevolutionof information technology has propelledthedigitaleconomy tounprecedented heights，emerging as a pivotal driver of the global economy.This phenomenon significantly impacts China‘s textileindustry.Effectively harnessingdigital innovation to enhanceopportunities foradvancing the digitaltransformationandupgradingofthetextilesector representsavitalchallenge.Focusingonthetextileindustry，thispaperanalyzesthecurrentdevelopmentallandscapeofthesector.Itamalgamatesthemar ketdemandcharacteristicsofthetextileindustryinthedigital economyera.Throughacase studyapproach， thepaperexamines themechanismsthroughwhichthedigitaleconomyfostersthetransformationandupgrading ofthetextileindustry.UtilizingthecaseofTongkunGroup，thestudyrevealsthatthedigitaleconomysinfluence primarilymanifestsin three dimensions：establishment of digital platforms，empowerment of industrialdigitalization，andinternalenterprisetransformation.Theadventofthedigitaleconomyfacilitated Tongkun Group in creating a novel Internet platform，leveraging its enabling features to propel industrial digitalization，consequently compelling internalorganizational reforms.Furthermore，this study extends traditional enterprise management theories，yieldinginsights for enterprise transformation and elevation ofthe digital economy.

Keywords：Digital Economy；TextileIndustry;CaseStudy

一、引言

纺织产业是中国经济发展的支柱产业1，我国纺织产业占世界纺织产业的比重在 50 % 左右，其稳定发展不仅为中国缓解了巨大的就业压力，还有助于中国国际地位的不断提升。（剩余10718字）