基于政策工具的江浙沪地区旅游演艺政策研究

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中图分类号：G 文献标识码：A 文章编号：1004-0714（2025）04-0120-05

ResearchonTourism Performing Arts Policies in Jiangsu，Zhejiang and Shanghai Based onPolicy Instrument

WUYao，ZHUOWenhui，WEI Yuqian （SchoolofEconomicsandanagementZhejiangOceanUniversity6ooo，ZhoushanZhejiang，ina）

Abstract：Tourismperformingarts isan innovativelcarrier and manifestation of the integrationof culture andtourism，andafocus forthedeepintegrationandhigh-qualitydevelopmentofthetourismandcultural industries.Inthecontextofculturalandtourismintegration，thenew formof tourismperformingarts havere ceivedhighattentionfromthecountry，local governmentsin Zhejiang，Shanghai and Jiangsu provincesalso tookthe lead in making policy responses. Athree-dimensional codinganalysisof policyinstruments，policy cycles，andpolicy goals was conducted on107tourism performingarts policytextsinthe Jiangsu Zhejiang Shanghai region using Nvivoll software.Research shows that the number of policies isincreasing year by year，with Zhejiang Province having thehighest number of publications but arelatively small number of specialpolicies Thethreepolicy instrumentsare relatively comprehensiveinuse，butthe use of environmental policy instrumentsis excessive，and itis necessary tooptimize the external environment.The policy cycleismainly focused onthe stageof creatinghigh-qualityproducts.Zhejiang Provinceand Shanghai have formedclusters，whileJiangsu Province still nedsimprovement.Thepolicygoal focuses onindustrial prosperity，withrelativel e at tentionpaid tocultural prosperityandbrandbuilding..Finally，relevant suggestions suchas optimizing special policies，balancing policy instruments，and coordinating diverse goalsare proposed，withtheaimof providingdecision-makingreferences for Chinese tourismperformingarts policy makers.

Keywords：Tourism Performing Arts;Policy Instruments;Policy Research;Jiangsu Zhejiang Shanghai Region

我国的现代旅游演艺起源于20世纪80年代的改革开放时期，肩负着文化宣传的使命，成为入境游的附属产品，后逐步实现了“政治接待型"事业向“经济经营型"产业的转型。（剩余6412字）