我国体育赛事消费长期持续增长的逻辑、约束与路径

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中图分类号：G80-052 文献标志码：A 文章编号：1004-0560（2025）06-0115-08

DOI：10.12163/j. ssu.20250697

Logic，Constraints and Paths of Long-Term Sustained Growth of Sports Event Consumption in China

PAN Hongyu' ，GUO Mingming² ，ZHANG Chunping' （1. School of Management，Beijing Sport University，Beijing 1OOo84，China; 2. Division of Sports and Physical Education，Tsinghua University，Beijing 1OO084，China）

Abstract：Inthe new development stage，a consumption-driven domestic demand system is rapidly taking shape.Actively cultivating sports events as a newconsumption growth area is essntial for advancing the high-quality development of the sports industryand promoting stableconsumption growth.Usingthe methodsof literature review and logicalanalysis，this paper clarifies the connotationof sports eventconsumption basedon thetheoretical foundationsof consumption economics andthe perspective of consumption chain.It analyzes the formation of sports event consumption preferences through the lens of consumption capital accumulation and examines the logic behind sustained long-term growth insports event consumption.The studyalso identifiesconstraintssuch as insufficient consumercapacity，structuralimbalanceinthesuply ofconsumer object，andweak support from the consumption environment.Accordingly，to foster long-term sustained growth of sportsevent consumption，itisnecessary tocultivate consumers and strengthen residents’capacityfor sports event consumption;to optimize event supplyand improve the demand compatibiltyof thesupplysystem;and to improve the consumption environment and unleash residents’ demand for sports event consumption.

Key words ：sports events ;event consumption; event economy ;sports consumption;consumption capital

随着生活水平提高和消费观念深刻变革，居民对享受型和发展型消费的需求日益增多。（剩余15114字）