基于供给模式创新的农村客运服务优化策略研究

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摘 要：从农村客运现状出发，剖析当前农村客运服务面临的机遇和存在的短板。提出基于出行距离提供差异化服务、基于生产生活场景提供个性化服务、基于分区组团模式优化供给，并通过完善市场机制，细化政策引导、加强信息化监管等方式，提高农村地区客运服务水平。

关键词：农村客运 差异化服务 分区组团 信息化监管

Research on the Optimization Strategy of Rural Passenger Transport Service based on the Innovation of Supply Mode

Zhao Wenyan Zhang Shiguang Yang Zhuolong

Abstract：Starting from the status quo of rural passenger transport， this paper analyzes the opportunities and shortcomings of the current rural passenger transport services. The article proposes to provide differentiated services based on travel distance， and personalized services based on production and living scenarios， optimize supply based on the divisional group model， and improve the level of passenger transport services in rural areas by improving market mechanisms， refining policy guidance， and strengthening information-based supervision.

Key words：rural passenger transport， differentiated service， regional grouping， informatization supervision

1 引言

《交通强国建设纲要》明确提出，要形成广覆盖的农村交通基础设施网，逐步构建统一开放、竞争有序的现代交通市场体系。（剩余5111字）