数字经济背景下个人数据产权配置问题研究

——基于平台经济视角

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中图分类号：F49；F275；D912.1 文献标识码：Adoi：10.3969/j.issn.1672-2272.202509028

Research on the Allocation of Personal Data Property Rights under the Background of Digital Economy ： From the Perspective of Platform Economy

， ， （School of Economics，South-Central Minzu University，Wuhan 43oo74，China）

Abstract：Data is the core factor of production in the digital economy，and the allocation of data property rights is the basic institutional arrangement of the digital economy.In the two-sided market，data-driven platforms not only provide users with free services，but also colect and use personal data.The ownership of data property rights is an important concern for platforms and consumers. Based on the theory of property rights and the theory of two-sided market，this paper analyzes the optimal allocation of personal data property rights under different market structures and different platforms by constructing the Hotelling model. The theoretical analysis shows that when the privacy preference of consumers is strong，the alocation of data property rights should be tilted towards consumers.When consumers have a strong aversion to advertising，or consumers have strong network externalities，or the platform has a high degree of competition，the allocation of data property rights should be tilted towards the platform.This paper further uses the panel data of 4O APPs with more than 1OO million active users from January 2O17 to December 2O22 for quantitative analysis，which supports the conclusion of the theoretical analysis.The research in this paper provides enlightenment for the property rights alocation of platform data in the era of digital economy.

Key Words：Data Property Rights;Data-Driven Platform; Two-Sided Market; Network Externalities： Privacy Preferences

0 引言

数字经济时代，数据是核心的生产要素。（剩余17571字）