组态视角下文化类节目的内容创新模式与传播要素研究

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中图分类号］G220 [文献标识码］A [文章编号]1008-1763(2025)06-0161-09

A Study on the Content Innovation Models and Communication Elements of Cultural Programs from the Perspective of Configuration

FAN Mingxian,GUO Qing (College of Humanities,Central South University,Changsha 4loo83,China)

Abstract:Taking 38 representative cultural programs as research objects,a dual-dimensional comparative analysis model of“content” and“communication” for cultural programs is proposed. Using the fuzyset qualitative comparative analysis (fsQCA） method,the study explores the combined pathways of factors influencing the communication effectiveness of cultural programs from these two dimensions.Findings reveal that the influencing factors of communication efficacy of cultural programs exhibit a“concurrent multiplicity of causes”,with content innovation serving as the core competitive advantage for program development compared to communication elements. Based on six micro-level combination pathways,three types of influencing factor combinations are extracted,namely the celebrity efect-driven type dominated by open innovation,the multiple content innovation modes as the leading driving force,and content innovation 一 communication elements driving in parallel.

Key words: cultural programs;content innovation models;communication elements ;combined paths

研究背景及问题的提出

党的十八大以来，随着国家文化强国战略的推进，以中央广播电视总台、河南卫视、北京卫视为代表的主流电视媒体，以爱奇艺、优酷、芒果TV为代表的网络视频平台活跃在文化类节目的制播场域，相继推出《中国诗词大会》《国家宝藏》《上新了·故宫》《登场了！敦煌》以及“中国节日”系列节目等大批优质文化类节目，它们作为中华优秀文化创造性转化与创新发展的媒体实践，日臻构建起内地荧屏上特色中华文化景观。（剩余13403字）