我国数字文化产业治理的政策牵引历程及趋向

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中图分类号］F49；G124 [文献标识码］A [文章编号]1008-1763(2025)06-0114-09

The Policy-Driven Process and Trends of Digital Cultural Industry Governance in China

CAI Wujin,ZHANG Jinqi (National Institute of Cultural Development,Wuhan University,Wuhan ,China)

Abstract:The study takes 191 digital culture industry governance policy tests issued at the national level since 2ooO as samples,and explores the policy-driven process and trends of China’s digital cultural industry governance from the perspective of policy evolution. It is found that the governance of China’s digital culture industry has gone through three distinctive phases of evolution，which is the exploration period,the advancement period,and the depth period,and has gradually realized the modernization and transformation of“release-administration-service". In the digital age,China should be based on the policydriven characteristics and laws of digital cultural industry governance,further clarify the policy direction, define the policy content,and innovate the policy measures,to reveal the policy traction logic of “why govern-what to govern—how to govern” at a deeper level,and to comprehensively promote the modernization of digital culture industry governance.

Key words: digital cultural industry;digital cultural industry governance;digital culture industry policy

一 引言

工业革命以来，科技逐步渗透到文化创作、生产、传播和消费的各个环节，成为推动文化商业化、产业化、市场化发展的革命性力量。（剩余15946字）