融合与创新：面向新文科的综合艺术院校文化产业管理专业建设思考

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关键词：融合与创新；新文科；综合性艺术院校；文化产业管理；专业建设

中图分类号：G640      文献标志码：A          文章编号：2096-000X（2025）18-0083-07

Abstract： After over 20 years of rapid development， some problems have arisen in the cultural industry management major. The orientation and requirements of the new liberal arts construction are gradually clear， which points out the direction for the construction of cultural industry management major in comprehensive art universities. There is a coupling relationship between the value pursuit of the construction of new liberal arts and the value attribute of the cultural industry management major. The construction of the  cultural industry management major in comprehensive art universities must be based on the value needs of the development of new liberal arts in the new era and the characteristics of comprehensive art universities， to strengthen the awareness of problems， characteristics， practice-oriented and value-led， and to strengthen the systematic innovation， renewal and upgrading of the cultural industry management major， take the road of new liberal arts with Chinese characteristics.

Keywords： integration and innovation; new liberal arts; comprehensive arts universities; cultural industry management; specialty construction

文化产业管理本科专业服务于提升国家文化软实力的现实需要，2004年正式设置，经过二十多年的发展，全国有二百余所各类高校设置该专业。（剩余11720字）