新质生产力发展视域下特色档案文创IP开发和文旅产业应用图景分析

——基于杜甫文化形象的研究

Abstract：Abstract：The development of new qualityproductive forces such as digital technology and big data has broughtabout significantinnovations andoportunities for thedevelopmentand diseminationof culturalarchives. DuFu，a great poetborn in Henan，serves as a major cultural名片 for Henan and even China.Only by excavating and organizing DuFu's cultural archives can we betterconstruct his cultural image and spirit in the new era.Therefore， developingDuFu’sculturalarchives，launchingDuFu-themedculturalintellctualpropertyrights（IP）inthenew era，andintegrating them closelywiththe culturalandtourism industrycan fosteranewtypeof culturaland tourism industry，promoting win-win cooperation between Du Fu cultural research and tourism development. However， limitedbyindustrialcharacteristicsanddevelopmentalinertia，therearestilshortcomingsinrelateddevelopment.To addressthese issues，we should optimize industrial development paths，transformdevelopment concepts，and focus onconsumer needs.Meanwhile，promoting IPlinkageand strengthening thedevelopmentandpromotionof cultural IP will forma strong synergy.Finally， we should fullyleverage digital technologies such as virtual reality（VR）and augmented reality （AR）to enhance thein-depth integration of cultural archive development with the cultural and tourism industry， truly realizing the "new transformation" of related industries.

Keywords：Newquality productive forces; Archives; Cultural and creative products; Derivative products; Intellectual property rights; Cultural and tourism industry; Du Fu culture; Culturalimage

以数字化、人工智能、大数据等为主要依托的新质生产力，形成了新的先进生产力形态，不仅在科技领域，也在文化传播领域带来了巨大的变革。（剩余8826字）