全媒体时代哈尔滨冰雪大世界冰雪视觉文化可持续发展研究
中图分类号：G80-054 文献标识码：A 文章编号：1002-3488（2025）03-0086-06
Research on the Sustainable Development of Ice and Snow Visual Culture in Harbin Ice andSnowWorld intheAll-media Era
XU Changzhou， DONG Yu， WANG Jiyu，LIU Xuncong （DepartmentofPhysicalEducation，Harbin Engineering University，Harbin15ooo1，China）
Abstract：At present，all-media technology is profoundly reshaping theculturalcommunication paradigm.As the World'slargesticeand snow theme park，Harbin IceandSnowWorld shouldactivelyintegrateintothetrendof media technology to promote thecommunication of iceand snow culture.On the whole，the communication of ice and snow visualculture in Harbin Iceand Snow Worldhas multiplelogical pathways，butthere arealso shortfalls in the itegration ofcultural symbol systems and technical applications，gaps in the precision of communication matrix effectiveness and audience reach，insufcient synergy between experience scene construction and service systems，blurred barriersbetweenfragmented brandcognitionanddiferentiatedcompetition，and structural constraints in talent support systems and innovation capabilities during the communication process.This paper proposes paths such as the organic integration of symbol systems and technological empowerment， two
wayempowermentofprecise reachand matrix collaboration，collaborative optimization of scene construction and service systems，mutual promotion of industry-education integration and capacity enhancement，and deep linkage of value chain extension and regional collaboration.By promoting the sustainabledevelopmentoficeand snowvisualculture inHarbin Iceand SnowWorld in theall-media era， theintegrated innovation ofvisual cultureand digital
technologyisachieved，therebyacceleratingits transformationfromasingletouristatractiontoacomprehensive cultural system.
Key words：iceand snowvisual culture;all-media communication; Iceand Snow World;sustainabledevelopment： mediamatrix
当前，全媒体技术的纵深发展正驱动文化传播形态的范式重构，在媒介内容生产、传播渠道与用户交互深度融合的背景下[1-2]，冰雪视觉文化作为寒地城市文化传播的重要载体，其可持续发展已成为学界关注的焦点。（剩余9335字）