短道速滑项目青少年“圈层传播”模式的构塑

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中图分类号：G862.1/G80-051 文献标识码：A 文章编号：1002-3488（2025）03-0020-05

The Construction of the“CircleCommunication”Model forAdolescents in Short Track Speed Skating

SONGHaochen

（ShortTrack Speed SkatingDepartment，HeilongjiangIce Sports TrainingCenter，Harbin15oo09，China）

Abstract：Short track speed skating isadominant iceand snow sportinChina，butthereisapotential crisis in thesustainable cultivation of talents.With the accelerated evolutionof the information-based society inthe new era，the“circle communication”model is expected todrive the sportsparticipation ofadolescents.By analyzing thekeyelements for establishing the“circlecommunication”modelof short track speed skating，itis found that it is necessryto focus onthe fancircleas thecore target guide，the mediacircleas the informationdisseminator， and the adolescent circleas the project popularization cover.Aimingat strengthening the promotionof the“circle communication”modelamongadolescents，this paper proposes to expand thecommunication power of short track speed skating fan culture; break the barrier between virtual communication and reality;improve the integration mechanismofschoolsportsand social sports;and improvelong-term management toavoid the riskof“fan circle” culture.By establishing the“fan-media-adolescent”“circle communication”model，the constructionofreserve talent echelons inChina’sshort track speed skatingcanbe strengthened，soasto promote the leapandchangeof iceand snow sports communication from‘sports project”to“cultural phenomenon”.

Key words： short track speed skating;adolescents; circle communication; project promotion

1引言

中国短道速滑队在冬奥会上多次创造历史，在国际赛场成绩斐然，至今贡献了我国一半以上的冬奥会金牌。（剩余7576字）