崂山绿茶区域品牌竞争力影响因素研究

中图分类号S-9文献标识码A文章编号 0517-6611（2025）12-0179-03

doi：10.3969/j.issn.0517-6611.2025.12.039开放科学（资源服务）标识码（OSID）：

Researchon theInfluencing Factors of Regional Brand CompetitivenessofLaoshan Green Tea

3IAN Ji-lan，LIU Hui-qian（Heilongjiang Bayi Agricultural University，Daqing，Heilongjiang

AbstractWiththevelopmentofthoodialprgess，eagiulurlarketisacieompeitiondthii nesofagriculturalprouctbrandsisucialfrtedvelopentofteagculualaketTspapaalysteifueningfactofe geographicaliicationandompeitivensofohaetadfoudattpoductioioet，duralctorsad keting，marketnddporteallioatctoitadpeissofalodctseo mentofLaoshangreenteabadstllfcesprobesschasisufetmarketshare，insufentcutivationofnewbrands，andlowlevelf industrystandarztoIisroposdtcesepromodubityfortspntbadualityuivationansdt market supervision effectiveness.

KeywordsRegional brand;Brand competitiveness;Influencing factors

近年来，消费结构的转型升级和全民消费观念的转变迫切要求尽快提升农产品品牌竞争力。（剩余6246字）