文化感知视角下红色乡村旅游景区提升策略研究

——以豫北安阳马氏庄园为例

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中图分类号F304.1；F323文献标识码A文章编号 0517-6611（2025）11-0117-04

doi：10.3969/j.issn.0517-6611.2025.11. 025

开放科学（资源服务）标识码（OSID）：

Research on the Promotion Strategyof RedRural Tourism Scenic Spots from the PerspectiveofCultural Perception—Taking Ma's Manor in Anyang，Northern Henan Province as an Example

YIN Jing-ke，JIAQi（School of Artand Design，Zhengzhou Universityof Light Industry，Zhengzhou，Henan 450000）

AbstractTheCentralPlainsregionisanimprtantbirtplaceofCinesecivilizion，andtheuraleasinnotHenanhveaprofund redhritageandrichredresources.Thedevelopmentofruraltourismredscenicspotsrequiresresourcesharingandcomplementaradvantages.ThisstudyconductedsiteresearchontheMaShiManorinAnyang.Basedontheculturalperceptiontheoryframework，theAnalyticHierarchyProcess（AH）wasusedtoonstructultidimensionalandsystematicevaluationsstemforculturalperception.Troughtheaaly sisfculturalperptioeaatiosultsptatiostategifodulurepeptionereproposdfrofourdimesiosateralul ture，spiritualulure，stitutioalulturendhavalulureFurthoeprductsndprjectsofduraltousseicsotsi uniqueregionalcharacteristsinortheHenanwerecreatedtometthepublic’sdmandfordculurepereptionThiistable touriststodeplyexpecethiqechaofthdculturinorteHnan，terebywiingcralrcogitionfromtouistsadla ing asolid foundation for the long-term development of red tourism scenic spots in rural areas of northern Henan.

KeywordsRural tourism;Cultural perception;Space improvement;Red culture

党的二十大报告指出，要“坚持以文塑旅、以旅彰文，推进文化和旅游深度融合发展。（剩余6432字）