视觉设计对于公共文化服务的表达与传播作用探析

——以成都为例

中图分类号：G249.2文献标识码：A

文章编号：2096-4110（2025）05（a）-0092-05

An Analysis of the Role of Visual Design in the Expression and Dissemination of Public Cultural Services

——Taking Chengdu as an Example

CHENG Xinyang （Chengdu Cultural Center， Chengdu Sichuan，61ooOo，China）

Abstract：Visualdesignhasasrongculturaldissminationatriute，withitstriplefunctionsofinformationtransmisionem tionalresonance，andbehvioralguidance，aswellasculturalelementsandross-ulturalommunication.Tepublicuralfunctionof visualdsignnotonlyelpstowakencolectivememoryutalsservsaameansofdissinatingandexpressingpublic services.Inpopularculure，visualdsignalsoplaysanimporantrole.InadditiontothevisualtranslationoftraditionalChiseculture，ithassucefullpacticdnewravisualdesign，makingeveryudienememberaparticipantinteieritaneofcivilition.Visualdesignhasbecomethevisualcoerstoneforenhancingculturalgoverancecapabilitisandbostingnationalcultural confidece.Onthebasisofintroducingtheculturaldisseminationatributesofvisualdesign，thisarticleanalyesthpubliccultural function of visual design and explores the practice of visual design in popular culture.

Key Words： Visualdesign; Publicculture; Massculture; Culturalcenterpublications; Culturalconfidence; Culturalcommunication

视觉设计是公共服务体系中的无声语言工程师，通过信息可视化重构公民与公共机构的连接方式。（剩余6010字）