媒介融合场域中戏曲文化的转译与共情

——基于央视频赣剧的数字传播实践

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中图分类号：G223文献标识码：A

文章编号：2096-4110（2025）05（a）-0029-05

The Translation and Empathy of Traditional Chinese Opera Culture in the Context of Media Convergence

—Based on the Digital Dissemination Practice of Gan Opera on Yangshipin

ZHAO Jinge

（JiangxiUniversityofTechnology，NanchangJiangxi，33Oo98，China）

Abstract：Inthecontextofflourishing mass cultureandsubcultures，theinheritanceand innovativedevelopmentof traditional Chineseoperafacesignificant challenges.Thisstudyselects eight Gan Opera video workslaunchedonthe CMG Mobile （Yangshipin） clientbetween2019and2024asresearchsubjects，focusingonhowtheseworksdriveinnovationinGanOpera’scommunication modelsthroughempathiccommunicationandtheconstructionofadigitalplatformecosystem.Theanalysisunfoldsacrossthreedimensions：empathicnatiestrategies，echologenabledempowerment，andplatforeology.Thefidingsrevealthat：（intes of empathicnarratives，GanOperareconstructsemotionalconectionswithaudiencesbymoderizingclasscalstoriesandovating performanceformats，therebyfosteringresonance；（2）regardingtechnologicalempowerment，emergingmediatechnologiesenhance sensoryimmersion，whilealgorith-drivencontenttargetingiprovesteeficiencyofempathiccommunication;（3）atteplafo ecologylevel，diversifedintegratedediafoatsandusercoreationtablishasergisticosystemombiingtcholoycon tent，and users，formingthefoundation for empathic communication.

KeyWords：Empathiccommunication;Digitalplatformecosystem;Mediatechnologyempowerment; GanOperaimageinovation; Converged media user co-creation; Yangshipin communication mechanism

新时代背景下，互联网及数字经济的繁荣使得传统戏曲文化的传播面临着前所未有的机遇和挑战。（剩余5980字）