双重质量产品问题研究

Research on the Problem ofDual-quality Products

WANG Weiling1² QIU Jia³ JIA Changyan4 ZHANG Xiuming³ XIE Zhili1.2* （1.Defective ProductRecallTechnical Center，State Administration for Market Regulation; 2.KeyLaboratoryof ProductDefectand Safety，StateAdministration forMarketRegulation;3.Zhejiang InstituteofQuality Sciences; 4.University ofInternational Businessand Economics）

Abstract：[Objective]This paper focusesonthedefinition，harms，andlegalregulation pathways ofdual-qualityproducts， andanalyzes thestrategies adopted byEUconsumer protectionregulations toaddressthe issue ofdual-qualityproducts. [Methods]Through literature analysisandlegislativetextresearch，this paper analyzes therelevantlegal framework and typical cases intheEU，and proposes definition standards and governance measures byintegrating consumerprotection theories.[Results] Dual-quality products harm consumer rights and market fairnessthrough misleading marketing.The EUhas clarified their ilegalitybyamending the Unfair Commercial Practices Directiveandestablishedanevaluation standardcenteredon“significantdiferences”and“exceptions forlegitimate factors".Conclusions]Although thelawdoes not prohibit enterprises from providing products with different compositions，clear distinctions must be made between products with different compositions to avoid misleading consumers.

Keywords：dual-quality;product;EuropeanUnion

0 引言

双重质量产品是指在不同市场上以相同品牌或商标销售，但其内容、成分和质量方面存在差异的产品。（剩余7210字）