直播电商对农产品上行的影响

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中图分类号：F724.6 文献标志码：A 文章编号：2096-9902（2025）14-0013-04

Abstract：Withthedevelopmentofinformationtechnology，livestreaminge-commerceafectsthesalesofagriculturalproducts andtheagriculturaleconomy.Thisstudyusesliteratureandcaseanalysismethodstoexplorethemechanismandguarantee strategiesfortheupwardmovementofagriculturalproducts.Theresultsshowthatlivestreaminge-commerceimprovesthesales efficiencyandcompetitivenessofagriculturalproductsandincreasesfamersincomethroughdirectsales，brandingtraffic agregation，large-scalesalesandsuplychainoptimization.However，thereareproblemssuchasinformationdistortion， homogeneouscompetition，shortcomingsinthelogisticssupplychain，andlaggingpoliciesandregulations，whichhinderthe sustainabledevelopmentofagriculturalproducts.Basedonthis，countermeasuressuchasestablishinganintegrityevaluation system，promoting brandanddiferentiateddevelopment，optimizingcoldchainlogisticsandsuplychains，improvingpoliciesand regulations，andstrengtheningsupervisionareproposedtohelpariculturalproductsoveforward，agrculturalindustrypading and rural revitalization.

Keywords：livestreaminge-commerce；agriculturalproductsuplink；promotionmechanism；obstructionmechanism；safeguard measures

信息技术与市场经济结合，促使数字经济在中国崛起，为农业转型开拓新路。（剩余6277字）