网络嵌入、数字动态能力对先进制造企业竞争优势的影响研究

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中图分类号：F272.3；F49 文献标识码：Adoi：10.3969/j.issn.1672-2272.202509045

The Impact of Network Embeddedness and Digital Dynamic Capabilities on the Competitive Advantage of Advanced Manufacturing Firms

Liu Yanli，Ma Wenjing （School of Business，Harbin University of Commerce，Harbin l5oo28，China）

Abstract：Under the accelerated digital transformation of the global manufacturing industry，advanced manufacturing enterprises are facing a paradigm shift in competition. Network embeddedness and digital dynamic capabilities have become key factors influencing firms ability to acquire and sustain competitive advantages.Based on large-sample survey data from advanced manufacturing enterprises in China， this study empirically examines the impact mechanism of network embeddedness on competitive advantage，with a specific focus on the mediating role of digital dynamic capabilities. The findings indicate that both network embeddedness and digital dynamic capabilities have a significant positive impact on competitive advantage. Digital dynamic capabilities play a partial mediating role in the relationship between network embeddedness and competitive advantage. Furthermore，environmental turbulence positively moderates the relationship between network embeddedness and competitive advantage in advanced manufacturing enterprises. The results not only reveal the underlying pathway through which network embeddedness influences competitive advantage via digital dynamic capabilities but also provide theoretical and practical guidance for enhancing sustainable competitive advantage through optimizing network structures and strengthening digital capabilities.

Keywords： advanced manufacturing enterprise; network embeddedness； digital dynamic capabilities; competitive advantage

0 引言

在信息技术飞速发展的环境下，企业间竞争日趋激烈。（剩余11628字）