中国精品文艺演出“走出去”成效分析与瓶颈突破策略研究

【中图分类号】G206 【文献标识码】A 【文章编号】2095-7009（2026）02-0055-04

Abstract：Based onthetheories ofculturalsoft powerand cross-cultural communication，this paper systematically examines the strategic paths and effectivenessof Chinese high-qualityart performances“going global”byadopting the methods of literature analysis and case study.At present，China’s art performances“going global"have formed a paternof simultaneous developmentof diverseartcategories，and have accumulated initial international influence through benchmark works such as Silk Road Flower Rain and Only This Gree.However，the processis stilltrapped in multiple structural bottlenecks，including inadequate content innovation，insuficient market adaptation，and ineffctive communication， which restrictthe in-depth leap from“going out”to“going in”. In response，this paper proposes that systematic solutions areurgently neded，such as strengthening top-level design，constructing a content productionsystem integrating tradition and modernity，expanding commercial operation networks，and implementing targeted communication strategies，so as to promote the sublimationof Chinese culture from physical presence to value recognition，andultimatelyenhance national cultural soft power and discourse power in global cultural governance.

Key words：Chinese high-quality art performance； going global; effectiveness analysis； strategy research

文艺演出“走出去”在本质上是承载特定文化意义的符号系统，进行跨语境传播与意义再生产的复杂过程。（剩余5534字）