国际体育赛事的共情传播：以哈尔滨亚冬会实践创新为例

中图分类号：G80-054 文献标识码：A 文章编号：1002-3488（2026）01-0078-06

Abstract： International sports events serve as a crucial platform for projecting national images.Currently，the communicationmodelofsports events isevolving toward multi-dimensionaland highlyimmersive forms，with the Harbin Asian Winter Games pionering new practices in this domain.From the perspective of empathy theory， this study analyzes the intrinsic connection between empathic communication and sports，as well as the multidimensional manifestations of empathic communication in the Harbin Asian Winter Games，such as through volunteers， mascots，and the opening ceremony. The paper distills the contemporary value of this empathic communication，including the sublimation from a sports gala tocultural confidence，national integrationand global dialogue mediated by sports， and the upgrading of the ice and snow industry driven by emotional resonance. Furthermore，it proposes innovative paths for future empathic communication in international sports events： in termsofnarrativeinovation，shapingemotionalbonds throughsports stories fromdiverseperspectives;incontent

focus，condensingevent cultural symbols to lead the emotional agenda; and in technological upgrading， establishingethicaland emotionalconnectionswithin intelligent communication.By prioritizing empathic communicationasthecoreoftheeventcommunication strategy and conducting systematic， forward-looking planning，this study aims to fostera more compelling and dialogic Chinesecommunication paradigmwithin thecompetitivelandscapeofinternational sports

discourse.

Key words： international sports events; empathic ommunication;Harbin Asian Winter Games; Chinese ice and snow culture

“十五五”规划提出，“统筹推进群众体育和竞技体育发展，加快建设体育强国”[]。（剩余9209字）