冰雪运动普及对区域经济乘数效应的实证分析

打开文本图片集

中图分类号：G80-32 文献标识码：A 文章编号：1002-3488（2026）01-0045-07

Empirical Analysis of the Multiplier Effect of Ice and Snow Sports Popularization on Regional Economy

PIAO Liumei， JIA Hongchun，HE Songbo （SchoolofPhysicalEducation，BeihuaUniversity， Jilin132o13，China）

Abstract： With the rise of the concept ofresource value transformation that activates a “hot”economy using“cold" resources，exploring the mechanism linking the popularization of ice and snow sports with regional economic growth has become increasingly important.Based on the theories of multiplier effect and regional economic growth，this study employs methodssuch as literature review，theoretical modeling，and mathematical statistics toanalyze the economic panel data of15provincial-level administrative regions from2016 to2025.The results indicate that the popularization of iceand snow sports exerts a significant positive multiplier effect on regional economic growth.Specifically， for every 1% increase in participation rate， the regional economic growth rate increases by an average of 0.32% .This effect is synergistically transmitted through three pathways： core industry

expansion， linkage of associated industrial chains， and upgrading of resident consumption. Furthermore， the multiplier effect exhibits distinct regional heterogeneity，with the intensity in northern regions beingsignificantlyhigher than insouthern，central，and western regions.Industrial structure optimization and infrastructure improvement playapositivemoderating role in this multiplier effect. The study suggests scientifically optimizing the spatial layout of ice and

snowresources to narrow the gap inregionaldevelopment imbalances，actively innovating four-season operation models to cultivate sustainable growth drivers，vigorously promoting the innovative development of diversified integrated businessformats toimprove the industrial ecosystem，andcontinuouslystrengthening the construction of iceandsnow-related infrastructureandthecultivationofprofessional talent.Additionally，itisrecommendedto strengthen precise policy empowerment and targeted support，formulate differentiated development measures，and comprehensively promote the high-quality development of China's ice and snow economy.

Key words： ice and snow sports popularization; regional economy; multiplier effect; empirical analysis; highquality development

1研究背景与意义

2016年3月，习近平总书记在参加十二届全国人大四次会议黑龙江代表团审议时首次提出“绿水青山是金山银山，黑龙江的冰天雪地也是金山银山”的重要理念，将冰雪资源提升至区域发展战略资源的高度。（剩余9476字）