数据驱动型并购竞争效应研究

中图分类号：F49；D922.294 文献标识码：A 文章编号：2095-6916（2025）11-0120-04

Research on the Competitive Effects of Data-Driven Mergers and Acquisitions

Xing RuiLin1Liu He1Hu Xiaowei1，² （1.SchoolofLaw;2.XinjiangSocialGovernanceandDevelopmentResearchCenter，YiliNormalUniversityYining835000）

Abstract： Underthevigorous developmentofthedigital economy，data-driven mergersandacquisitions havebecome keypathsand commonpracticesforplatforstocapturemarketsandsecuredominantpositions.Fromtheperspectiveofpositivecompeitiveefcts，such mergersandacquisitionsconsolidatethedatabaseiformationfaciliateconomiesofscale，jointlyunlockhevalueofdatasets，and generatesortiovaoctsFroteprspectieofgatieompitiets，yeateakettyaiesrgeon consumerprivacy，andultimatelyhinderenterpriseinovationanddevelopmentinthelongrun.Data-drivenmergersandacquisitinssig nificantlyprooteteconomicpeformancegowthofplatfoenterprses，butteirfectseibitimelagsandlongtecoegence. Theefectsareoreproouncedintransactioalplatfors，intraindustryergersandacqusitios，igfrequecymrgersadaqsitions，high-equityegersandacqusitiosndossdermergersadacqusitios，eingweakrirossndustrygersndc quisitions，andisicantinoasacoalplatfos，lofreqencymergesandacqsitios，lowquitymergersandacqsiios， and domestic mergers and acquisitions.

Keywords：data-driven mergersand acquisitions;positive competitive efects；negative competitive effects

2023年10月13日，游戏行业史上迄今最大规模的交易——微软并购动视暴雪落下帷幕，这场历经近20个月的并购案，再次引发了各国对数据驱动型并购的思考和应对。（剩余5392字）