基于众包模式的农村电商物流配送

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中图分类号：F713.365.1文献标志码：ADOI： 10.13714/j.cnki.1002-3100.2025.09.016

Rural E-commerce Logistics Distribution Based on Crowdsourcing Model

YU Changbin （Fujian Vocational College of Agriculture，Fuzhou 35oooo， China）

Abstract： In recent years， despite the continuous development ofrural e-commerce logistics distribution， it still faces aseriesofchallenges such as weak infrastructure， insufficient network coverage， lack of transport tools， lagging development level of information services and relatively high distribution costs. The rural e-commerce logistics distribution based on thecrowdsourcing model subdivides the content of modern logistics into anumber of small tasks，and distributes the small fast，medium speed， large slow and other logistics tasks originally performed by full -time employees to more unspecified logistics service providers in a free and voluntary form with the help of the Internet platform. It can not only improve the distribution efficiency，effectively reduce the logistics cost， but alsomeet the diversified needsof users，and expand the employment channels and income sources ofrural residents. The paper points out that the crowdsourcing mode rural e-commerce logistics distribution operation strategy includes building acrowdsourcing business model， improving the establishment of a crowdsourcing platform and increasing government policy support. We can fully cope with the challenges of crowdsourcing mode in rural e-commerce logistics distribution by training logistics personnel and providing incentive mechanism， improving supervision mechanism， introducing insurance mechanism，establishing trust mechanism and issuingrelevant laws and regulations.

Key words： crowdsourcing; rural e-commerce; logistics distribution

1农村电商物流配送业务现状

随着国家对乡村振兴发展的政策倾斜力度加大，农村电子商务近年来交易规模发展迅猛，2023年中国农产品网络零售额为5900亿元，同比增长 11.0% ，农村网络零售额达24900亿元，同比增长 14.7% 。（剩余4223字）