粤港澳大湾区民族传统体育赛事全球化发展的优势、挑战及策略

中图分类号：G80-05 文献标志码：A 文章编号:1006-7116(2025)06-0096-06

Research on the globalization development of traditional ethnic sports events in the Guangdong-Hong Kong-Macao Greater Bay Area: Advantages, challenges, and strategies

XUE Wenzhong

(SchoolofWushu，Guangzhou SportUniversity，Guangzhou51o5oo，China)

Abstract: By using the methods of literature,logic reasoning,this work explores the advantages,challenges,and strategies of the globalization development of traditional ethnic sports events in the Guangdong-Hong Kong-Macao GreaterBay Area.Thestudy holds that the globalization development of traditional ethnic sports events in the Guangdong-Hong Kong-Macao Greater Bay Area contains the folowing advantages including Lingnan spirit and traditional ethniccultural inheritance,policysupportand facility upgrade,model integrationof“sports events and tourism",and the international communicationand cooperation,and meanwhile,facing the following challenges such as conflicts between traditionand modernization,cultural gapand insufficient generalization,diferences in rules and standards between domestic feature and intemational requirement, imbalanced configurationof talents and resource,and balance between domestic feelings and intermational needs.Given that,this article proposes five strategies that Promoting inovation and transformation oftraditional ethnic sports by the new-quality productivity, performing the strategyof reshaping and value-added for events brand,advancing the modermization reform of events rules and system, optimizing the construction of cross-country teams and marketing strategies，and formulating the balanced strategy of cultural inheritance and cross-border communication.

Keywords:traditional ethnic sportsevents;globalizationdevelopment;Guangdong-HongKong-MacaoGreaterBayArea

随着全球化进程的加快，体育作为文化交流的重要载体，正日益成为不同国家和地区互动的桥梁。（剩余10323字）