把握教育三大属性的内在要求改进教育宣传工作实践

Abstract：In the context of the new era，profound changes are taking place in the field of education.As a bridge connecting educational practiceandsocial perception，educational news publicity bears the importantmission of transmitinginformation，buildingconsensus，andshapingvalues.Itshouldclosely followthecorecharacteristics of education’spolitical，people-oriented，andstrategicaributes （hereinafterreferredtoasthe“threeatribtes"）to respond to national educational development needs and social expectations.From the perspective of the“three attributes”and combined with practical cases of educational news，this paper proposes improvement strategies includingoptimizing content production，innovating communication forms，andstrengtheningvalue guidance，aiming to promote the upgrading of educational news publicity from information transmisson to value construction，and to provide strong public opinion support for building an education powerhouse.

Keywords：three attributes of education; education news publicity; optimization strategies

习近平总书记在全国教育大会上的重要讲话，凸显了教育的政治属性、人民属性和战略属性，从本质上定义了教育新闻宣传的价值坐标与行动逻辑，进而对其提出了具有规律性的核心要求。（剩余7850字）