从符号建构到情感认同：抖音短视频平台的哈尔滨城市形象传播效果测量

——基于框架效应、情感动员与危机修复的三重实验验证

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Abstract：BasedontheAfectiveEvents Theory，thisresearch conducted three empirical studies tosystematically examinetheframeworkofurbanimage buildingand itscommunicationefectontheDouyinshort-videoplatform.Research Experiment One focuses on thesymbolicconstructionof the mediapicture，and empirically examines theframework effctofDouyin'sshortvideo narativeframeworkontheperceptionofHarbin'surbanimage，andreveals thesignificant differences inthepublic'soverallandmulti-imensional perceptioncausedbydiferentnarrativeorientations.Research Experiment Twodelves deeplyinto the mediating and moderating roles of emotionalresponses and personality traits inimageperception.Bystablishngamodel，itclarifiesthemediatingpathofsortvideocontentatributes througheotional responsesand，udertheegulatioofopeess，explores theomplex procsofthepublic'sognitiveevaluationoftecitys image，posingahallengetothetaditioallinearelationshipodelofmotio-cogionResearchExperimentTreefocuses ontherepair mechanism of government discourse in the crisis communication ofurban negative image，verifying the emotionalcompensation governance effectthat therepair measures implemented bythe government onthe mediaplatform canplayin alleviating theperception ofnegativeurban image，as wellas the mediating mechanism of emotionalresponse and theregulatory mechanism of personality in the processof urban image repair.This study actively integrates the perspectives ofcommunicationstudiesand psychology，providinganoperationalreferenceframework fortheimage communicationandcrisisresponsepracticesofothercities intheIntermet era，andpointingoutthedirection fortheurban image construction strategies and media platform optimization.

Keywords：Affective Events Theory;DouyinPlatform;Harbin; City Image;CommunicationEffect

一、研究背景

由于客观的空间距离，大部分群体无法通过亲身实践塑造对于每个城市的行为态度和全面认知，因此媒介是构建和传播城市形象的重要途径，是影响人们对于城市认知感受和综合反映的重要介质，其传播的内容和方式会深刻影响城市形象传播的效果。（剩余16182字）