新媒体传播赋能高校创新创业教育生态系统建构的机制探讨

——基于北京市某高校的案例研究

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Abstract：Developing newqualityproductivityisastrategicchoiceforChina torespondtotheglobal technological revolution.Promoting innovation and entrepreneurship education isakey approach for highereducation institutions to adaptothedevelopmentrequirementsofnewqualityproductivity.ThisstudytakesauniversityinBeijingastheresearch objectnd explores the mechanismandroleofnew media platforms inconstructingtheinnovationand entrepreneurship educationecosystemwithinhighereducationinstitutions.Thisstudyrevealsthat theuniversityhasbuiltaninnovationand entrepreneurship educationecosystem basedonnew media technology，establishedamulti-level communication matrix with WeChat official accounts as the main platform，promoted professional and refined operation management， integratedresources fromdiffrent entities，andachievedsignificantcommunicationefectivenes.Thisstudyimproves the constructionmechanism ofthe innovation and entrepreneurship education ecosystemin higher education institutions under the new media environment and provides anoperational and practical path for inovation and entrepreneurship education from the perspective of communication studies.

Keywords： innovation and entrepreneurship education; new media communication; ecosystem; case study

发展新质生产力是当前中国面对世界科技发展新形势所做出的根本选择。（剩余12647字）