残障群体短视频中的自我呈现与叙事逻辑
——基于抖音平台的网络民族志研究
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[中图分类号]D 669.69;G 206.2［文献标志码]A［文章编号]1005-0310（2025）05-0077-09
Self-presentation and Narrative Logic in Short Videos Featuring People with Disabilities ： An Online Ethnographic Study on the Douyin Platform
LIU Jingjing，HAN Jiatong，YANG Xiang，GUAN Wenjun （College of Educational Science，Xinjiang Normal University，Urumqi 83OO17，China
Abstract： The rise of short videos on Douyin has provided anew platform for people with disabilities.Using the ideal type analysis perspective and online ethnographic methods，this study analyzes how disabled bloggers present themselves on Douyin and explores the types of videos and narrative logic.The research shows that the body narratives of people with disabilities are presented in four types based on two dimensions：relationship strength and consumption level： ① “ Weak relationship and low consumption，” which presents body narratives through humorous， self-deprecating，or exaggerated performances ; ② “Strong relationship and low consumption，” where body narratives are woven through emotional solidarity ; ③ “ Weak relationship and high consumption，” where
body narratives are performed through tragic sufering; ④ “ Strong relationship and high consumption，” where body narrtives are reshaped through self-constructed imagery. Among these four presentation forms，disabled bloggers employ narrative strategies such as impression management，relationship shaping，and capital conversion to showcase diverse images.These strategies not only reflect the active participation and creativity of audiences in visual consumption but also reveal the structural and dynamic mechanisms of emotional interaction on social media.The intervention ofcommercial traffc and capitalization forces further influences the body narrative logic of disabled groups in the short video domain.
Keywords ： people with disabilities;douyin short videos;self-presentation;body narrative;network ethnography
0 引言
在视觉文化日益盛行的今天，社会公众对个体形象与周围世界的呈现给予了极高的关注，“人”再度转变为一种“可视”的生命体[1]。（剩余10617字）
