乡村振兴背景下乡村旅游业发展路径探究

Research on the development path of rural tourism under the background of ruralrevitalization

CHEN Min

（Xianzong Town People's Government， Hanshan County，Maanshan 238181， China）

AbstractTo explore the development pathways of rural tourism under thebackground ofrural revitalization，this study takes Xianzong Town in Hanshan County，Anhui Provinceas a case.The current status of its rural tourism developmentwassortedout，itsroleinruralrevitalization wasanalyzed，thekeyproblemsthatneedtobeurgentlysolved in the development process were discussed，and corresponding strategies were proposed.Leveraging abundant natural resources，profound historical-cultural heritage，andunique folk customs，Xianzong Townhasefectivelypromotedural industrial integration，talentreturning，cultural inheritance，ecological conservation，andorganizational development through initiatives suchas characteristic scenicspotdevelopmentand festival events，establishing itself asacrucial supporting pillr forrural revitalization.However，challenges persist in infrastructureconstruction （transportation networks，accommodation facilities，cateringservices，andpublicsanitation），tourismproduct innovation，profesioal talent cultivation，environmental protection，funding mechanisms，and marketing strategies.To address these shortcomings，the strategies were proposed：enhancing infrastructure through improved transportation networks，lodging facilities，catering services，and public health systems； innovating differentiated tourism products bydeeply exploring local cultural elements；strengthening thecultivationof tourism talentsthrough talent introductionand training； implementing ecological andenvironmental protection by enhancing environmental awarenessand follwing the development concept of sustainable development； expanding financing channels through financial system reform and innovative investment structures； optimizing marketing strategies utilizing new media platforms.This research provides practical references for promoting high-qualityrural tourism development andadvancing ruralrevitalization strategies.

Keywordsrural tourism；rural economy；rural revitalization；sustainable development

发展乡村旅游是乡村振兴的重要抓手，其重要性日益凸显。（剩余5582字）