新媒体视角下非物质文化遗产“走出去"策略研究

——以珠海非物质文化遗产对外译介和传播为例

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中图分类号:G127 文献标识码:A 文章编号:2096-4110(2025)04(b)-0041-05

Abstract: Zhuhai was animportant passage oftheancient"Maritime Silk Road"andacorridor for cultural exchanges between Chinaandthe Westinmodemtimes.Currently,Zhuhai isstriving tobecomeakeyhubof the "21stCenturyMaritime SilkRoad". Therefore,doingagoodjobinthetranslatonanddiseminationofZhuhaisintangibleculturalheritage(referrdtoas"ICH"inthe text)totheoutsideworldisconducivetodeepeningculturalcooperationandexchangeswithforeigncountriesenhancingcultural strategicawareness,andbuildingZhuhaiintoamodernandinternationalnewspecialeonomiczonewithprofoundculturalhritage. Withthedevelopmentofnewmediatechology,ZhuhaisICHhasmoreopportunitiesandchannelstogoglobal.Thisarticle,by reviewingtheresearchonthetranslationanddisseminationofICHfromtheperspectiveofnewmedia,investigatingthecurent situationofthetranslationanddisseminationofZhuhaisICHtotheoverseasworldandexploresstrategiesforthetranslationand diseminationofZhuhai'sICHfromtheperspectiveofnewmedia,inordertohelpZhuhaisICH"goglobal"andenhancethesoft power of local culture.

KeyWords:Perspectiveofnewmedia;Intangibleculturalhritage;Zhuhai'sICH;Translationanddissemination;Interational communication; Strategy research

珠海非遗资源丰富,拥有多项国家级、省级和市级非遗项目,其中斗门水上婚嫁、三灶鹤舞、一指禅推拿和装泥鱼习俗被评为国家级非物质文化遗产。(剩余7308字)

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