新媒体视角下非物质文化遗产“走出去"策略研究

——以珠海非物质文化遗产对外译介和传播为例

中图分类号：G127 文献标识码：A 文章编号：2096-4110（2025）04（b）-0041-05

Abstract： Zhuhai was animportant passage oftheancient"Maritime Silk Road"andacorridor for cultural exchanges between Chinaandthe Westinmodemtimes.Currently，Zhuhai isstriving tobecomeakeyhubof the "21stCenturyMaritime SilkRoad". Therefore，doingagoodjobinthetranslatonanddiseminationofZhuhaisintangibleculturalheritage（referrdtoas"ICH"inthe text）totheoutsideworldisconducivetodeepeningculturalcooperationandexchangeswithforeigncountriesenhancingcultural strategicawareness，andbuildingZhuhaiintoamodernandinternationalnewspecialeonomiczonewithprofoundculturalhritage. Withthedevelopmentofnewmediatechology，ZhuhaisICHhasmoreopportunitiesandchannelstogoglobal.Thisarticle，by reviewingtheresearchonthetranslationanddisseminationofICHfromtheperspectiveofnewmedia，investigatingthecurent situationofthetranslationanddisseminationofZhuhaisICHtotheoverseasworldandexploresstrategiesforthetranslationand diseminationofZhuhai'sICHfromtheperspectiveofnewmedia，inordertohelpZhuhaisICH"goglobal"andenhancethesoft power of local culture.

KeyWords：Perspectiveofnewmedia;Intangibleculturalhritage;Zhuhai'sICH;Translationanddissemination;Interational communication; Strategy research

珠海非遗资源丰富，拥有多项国家级、省级和市级非遗项目，其中斗门水上婚嫁、三灶鹤舞、一指禅推拿和装泥鱼习俗被评为国家级非物质文化遗产。（剩余7308字）