工程建设标准化机构视觉识别系统设计标准化研究

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Study on the Standardization of the Design of the Visual Identity System for Engineering Construction Standardization Institutes

DING Wen1.² SUN Zhi1.2 ZHANG Huifeng1.2 （1.Research Institute of Standards and Norms， MOHURD; 2.Technology Innovation Center for Standardization， MOHURD）

Abstract： [Objective] Currently， there are few cases of visual identity system design in engineering construction standardizationisiutesitiiiculttoguarateequalityndtedgeofstandardiatioiwoitisrgenttootruct andimprovethecontentsystemandstandardizeddesignmethod.[Methods]Throughcase studyandresearchanalysis，the desigcontentandstandardizationfocusofthevisualidentitysystemareclarifed，andthecharacteristicsoftherelevantcases aresummarizedandanalyzedfromthestandardizationfieldandengineeringconstructionfieldrespectively，basedonwhich thesystem is constructedandthedesign isstandardized.[Results]The studyhasconstructeda visualidentitysystemanda design standardization methodology framework for enginering construction standardization agencies，covering four aspects： approach，content，graphics anduse.[Conclusion] The constructionofthe systemand thestandardizationof designcan helpto improve design eficiencyensure designquality and reduce duplication of work，providing apath to follow andreference for related design and research work.

Keywords：standardizationinstitutes;deignofvisualidentitysystem;designmethodology;designstandardization

0 引言

视觉识别系统"对提高机构的识别性、影响力，助力形象塑造和文化传播具有重要作用。（剩余9827字）